Information and Communications Technologies Essay

Information and Communications Technologies - Essay Example The job also requires knowledge of financial and accounting software applications, government financial regulations, the ability to analyse financial data, and prepare financial reports, statements and projections (HR Village 2007). Information and communications technologies, ICT, play a vital role in supporting the activities of organisations. ICT encompasses hardware and software products; information system operations and management processes; human resources and skills required to use ICT for the production of information; and information system development, management and control. Accountants are expected to have the required level of competence to perform the work required. ICT is one of the core competences required of accountants, even as provided in the GAAP. ICT is affecting the way in which organisations are structured, managed and operated. It is changing the nature and economics of accounting activity (Skidmore 2002). This paper takes a look at the author's personal professional experiences with ICT in the role of a management accountant, how the author's ICT skills have improved personal performance, and how these improved personal performance through the use of ICT has improved the wider organisation's performance from the perspective of management accounting. Using information technology in my profession My role as management accountant involves applying the principles of accounting to analyse financial information and prepare financial reports by compiling information, preparing profit and loss statements, and utilising appropriate accounting control procedures (HR Village 2007). To accomplish my tasks, I use several ICT applications. Standard office applications for word processing, spreadsheets and presentation graphics such as those provided by Microsoft Office are some of the ICT software that I regularly use. MS Word allows me to create professional looking reports and other communication which I can format myself or use templates available within the software. I can highlight important text with different font and typestyle options. MS Excel is also an indispensable tool because it allows me to create spreadsheets with ease. The built-in functions also provide capabilities for calculations with a formula, summarising numeric data, as well as creating graphical charts for easier visual appreciation of trends and distributions. MS PowerPoint is another software I use, especially for easy to understand presentations to management or other non-accountant groups. I can incorporate text, numbers and even graphic images to drive home the points I am trying to make. I also use MS PowerPoint when I orient accounting staff on accounting policies and procedures. I use SAP accounting software for to help me deliver accurate financial reports fast, accelerate cash flows through shorter reporting cycles and receivables, and turn information into effective execution of business strategy so that as management accountant I can be a strategic partner to the business (SAP 2008). I also use Hyperion Essbase, an online analytical processing server, OLAP, to developing custom analytic and enterprise performance management applications useful to my functions as management

The Odyssey Theme Essay Example for Free

The Odyssey Theme Essay The theme of identity had served as a very important device throughout the story of The Odyssey. Basically, The Odyssey narrated the journey of Odysseus, known as one of the greatest mortal who played a very significant part in the Greek Mythology. His story started since the Trojan War period. But his golden period really began after the fall of Troy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the key scenes which affect the journey of Odysseus towards his home was when he successfully played a trick on Polyphemus, son of the sea-god Poseidon. He attacked the creature. When Polyphemus asked to reveal his name, Odysseus said that his name was â€Å"Nobody.† Thus, in the midst of their fight, the creature had only shouted that he was being assaulted by Nobody. The Cyclopes then thought that nobody was attacking him hence they just ignored Polyphemus. He blinded the creature and declared that, â€Å"No one could beat him not even the son of the god.† Poseidon became so angry on Odysseus and swore that he would make it hard for Odysseus to go back home.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second important part of the revelation of Odysseus’ identity was when â€Å"†¦ he revealed himself to the Phaeacians after he was mesmerized by Demodocus’ narration of two poems which involved his own experiences during and after the Trojan War.† This was important to Odysseus because upon his revelation that he was the Great Odysseus, the Phaeacians promised to help him on his way home.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The third key scene was when Odysseus finally met with his son Telemachus. â€Å"Telemachus was with Eumaeus but Odysseus rather kept his true identity to the latter and only disclosed it with Telemachus† thinking that if others would learn about his return, he would have to spend more time planning on how he would be able to return to his home. Thus he decided that his secret should only be between him and his son. After that meeting, the father and son made plans on how to eliminate the abusive suitors of Penelope, Odysseus wife. This plan worked effectively enabling the two to kill all Penelope’s suitors. Thus, Odysseus had finally returned to his family and to his home.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Though Odysseus was regarded as one of the greatest heroes in the Greek Mythology, the themes of identity and the key scenes reported earlier seemed conflicting with how a hero was perceived during the ancient times. He became some kind of boastful and in a way conceited when he declared that he was so great that not even the son of a god could trample him. Another was when he became so emotional and was carried away by the poems of Demodocus. A hero was said to have a heart that was not easily bent. And the last one was when he planned to kill all his wife’s suitors secretly. This seemed to be a traitor’s workings for he did not declare any war against them but instead assassinating them clandestinely. Work Cited Homer. The Odyssey. Trans. Robert Faqles. Penguin Classics, 2006.

The School: Postmodernist Ideas Essay -- essays research papers

The School: Postmodernist Ideas Barthelme's "The School" is the first postmodernist story I have ever read. When I read it for the first time, my lips formed a bitter smile. In my imagination, postmodernist stories differed from the classical ones in the arrangement of the ideas and in the standard that postmodernists reject society. True, â€Å"The School† does differ in composition, for example the absence of introduction, but though it sounds somewhat comical, it does also have an incorporated pessimism that makes me reflect on the story. I think this pessimism is the cause that postmodernists reject society. The notion of rejection comes in the story through the death cases. It seems strange why Barthelme uses the notion death in his story, but I think the reason is that this is the best way to stress that every living thing is losing its importance. Hopeless pessimism interweaves with the idea of rejection, and I find them together everywhere, in every death case. For Barthelme, what is lost is unrecoverable. Pessimism, mostly expressed in taking death naturally, spreads uniformly all over the story, from the first paragraph about the orange trees to the last when the new gerbil enters the classroom. In this school, where the children are supposed to receive education, everything dies. The fish, the salamander, and the orange trees die though children take much care of them. The teacher is pessimistic although life goes on and a new ...

operations of Congress Essay -- essays research papers

Throughout history, there have been many factors that seem to have influenced the operations of Congress. Some of these factors have been the committee system, seniority, and political parties. These are only a few of the factors that actually have an influence on Congress’s decisions of certain operations.   Ã‚  Ã‚  Ã‚  Ã‚  The first factor that seems to have influenced the operations of Congress is the committee system. Congress has four different types of committees. The four committees are the joint committees, conference committees, standing committees, and select committees. The standing committee has an influence on Congress because of the fact that they have jurisdiction over all the bills of a given type. Select committees, however, influence congress because since they study and investigate rather than consider legislation, congress has to take into consideration of who is making sure that they have to make careful decisions with these operations with according to what is considered â€Å"right and wrong†. The joint committee has to give a full congressional overview to a complex subject to Congress and to the public. This influence congress because again it shows Congress that they are being watched and cannot make any decisions that might seem unfair or unfit. Both houses because they were created to make sure that both the House and the Senate agree on passing a bill, or for them to produce a version that would pass the Conference committee influences co... operations of Congress Essay -- essays research papers Throughout history, there have been many factors that seem to have influenced the operations of Congress. Some of these factors have been the committee system, seniority, and political parties. These are only a few of the factors that actually have an influence on Congress’s decisions of certain operations.   Ã‚  Ã‚  Ã‚  Ã‚  The first factor that seems to have influenced the operations of Congress is the committee system. Congress has four different types of committees. The four committees are the joint committees, conference committees, standing committees, and select committees. The standing committee has an influence on Congress because of the fact that they have jurisdiction over all the bills of a given type. Select committees, however, influence congress because since they study and investigate rather than consider legislation, congress has to take into consideration of who is making sure that they have to make careful decisions with these operations with according to what is considered â€Å"right and wrong†. The joint committee has to give a full congressional overview to a complex subject to Congress and to the public. This influence congress because again it shows Congress that they are being watched and cannot make any decisions that might seem unfair or unfit. Both houses because they were created to make sure that both the House and the Senate agree on passing a bill, or for them to produce a version that would pass the Conference committee influences co...

Romanticism in El Matadero

Esteban Echeverria, who spent five years in Paris before returning to Buenos Aires in 1830 when he became a political agitator against the tyrant Juan Manuel de Rosas, is credited with bringing romanticism to Spanish America. As a poet, he is remember for his narrative ballad La cautiva, the story of a white girl’s escape from enslavemente by nomadic Indians. Echeverria inaugurated the theme of the pampas as an archetypal landscape – a place of barbarism; but also the crucible of national identity for Argentina. He also wrote El matadero (‘The Slaughterhouse’, 1838), a short satirical prose piece in which a slaughterhouse becomes a powerful symbol of Rosas’s oppression of liberals in Buenos Aires. In 1839, Echeverria helped to found the Asociacion de Mayo, a group of young anti-Rosas activists, many of whom were to become important writers and future liberal leaders of Argentina. The gauchesque genre had its origins during the wars of independence in the River Plate area. It was influenced by the Spanish tradition of the cuadro de costumbres. Gaucho costumbrismo appealed to the romantics because it seemed to reflect a truly American way of life. By transforming the gaucho into an ambivalent national symbol, Echeverria crystallized the problem of national identity which all the Latin American republics would experience. Echeverria's renown as a writer rests largely on his powerful short story El matadero (â€Å"The Slaughterhouse,† written in 1839 but not published until 1871), a landmark in the history of Latin American literature. It is mostly significant because it displays the perceived clash between â€Å"civilization and barbarism†, that is, between the European and the â€Å"primitive and violent† American ways. Domingo Faustino Sarmiento, another great Argentine writer and thinker, saw this clash as the core of Latin American culture. Read in this light, â€Å"The Slaughterhouse† is a political allegory. Its more specific intention was to accuse Rosas of protecting the kind of thugs who murder the cultivated young protagonist at the Buenos Aires slaughterhouse. Rosas and his henchmen stand for barbarism, the slain young man for civilization.

Essay on justice essays

Essay on justice essays What is justice? This may seem like a simple question to answer but for many in todays society it is not. Individuals throughout society have their own distinctive explanation of justice. It is a word in which, to every person, has a different meaning. Although "Justice" has a vast list of meanings, it can somewhat be defined. Loosely, it can be defined as the principal of fairness and the ideal of moral equity. (Schmalleger 6.0, pg 706) Justice is at the center of every debate, involving our criminal justice system, because of its vast majority of definitions. Although the definitions are vast and complicated, what justice means to me is being punished for a crime that was committed. Seeing that the offender pays for what they have done. This so called punishment usually entails some type of prison sentence or maybe even the death penalty. For many people justice has the same meaning. But is it justice if a person kills another because that person previously hurt his or her child, or what about someone else who killed someone accidentally or in self-defense? Is justice taking an eye for an eye? How exactly should the punishment fit the crime? These are questions that make society question which form of justice to agree with. Although I believe that punishment should fit the crime, I do not agree with it to the extent of an eye for an eye. This scenario is not justice to me because two wrongs do not make a right. I believe a person should be punished to the fullest extent for a crime, but there are certain ways to go about accomplishing th is. As a professional in the criminal justice system I will strive to see that every person is punished for the crime that they have committed, to the extent that they deserve to be. This is how our laws work now, for the most part. Justice is usually set up and carried out by our police, courts, and other law making officials in our soci ...

not a usual case essays

not a usual case essays Some critics have ever commented that Willa Cather was one of the few uneasy survivors of the nineteenth century. Holding traditional values tightly, she rejected modernity and tried to escape into the shelter of the past as she made her solemn statement that the world broke into two. Most of her works are a fictional projection of her crisis in life. So is Pauls Case. Having deep abhorrence for the drab school life, dull life in his residence, Paul refuges himself to the local theatre and Carnegie Hall as an usher, where he felt a sudden zest of life and resurrects from spiritual deadness, where he passionately works, steeped into music , forgetting the mundane disturbance. From the very beginning of the story, it is introduced that Pauls case is not a usual one because his teachers make their charges against Paul with such a rancor and aggrievedness... In fact, Paul himself is absolutely not a usual boy because you will find that he is in possession of the strong air of artist, extraordinary, imaginative, always dreaming of perfect, splendid, brilliant and poetic things and picturesque life as well. Therefore, he is not well accepted by the reality, deep in the conflicts of individual and society, of his self in reality and in illusion. After he is aware that what he is facing is insoluble and implacable, he takes ending his life as solution t o his dilemma. Though tragic, I still think he completes his seeking for real self in a certain sense. It is sufficiently evidenced that Paul is depicted as an artist-like young man in the story. For instance, and Paul thought it very becoming-though he knew that the tight, straight coat accentuated his narrow chest, about which he was exceedingly sensitive. At this point, I believe Paul shares with artist one thing that is to fix attention to ...

The Technology and History of the Atlatl Spear Thrower

The Technology and History of the Atlatl Spear Thrower An atlatl (pronounced atul-atul or aht-LAH-tul) is the name used primarily by American scholars for a spear thrower, a hunting tool that was invented at least as long ago as the Upper Paleolithic period in Europe. It may be much older. Spear throwers are a significant technological improvement on simply throwing or thrusting a spear, in terms of safety, speed, distance, and accuracy. Fast Facts: Atlatl The atlatl or spearthrower is a hunting technology which was invented at least 17,000 years ago by Upper Paleolithic humans in Europe.  Atlatls give additional velocity and thrust compared to spear-throwing, and they allow the hunter to stand farther away from the prey.  They are called atlatls, because thats what the Aztecs were calling them when the Spanish arrived. Unfortunately for the Spanish, the Europeans had forgotten how to use them. The American scientific name for the spearthrower is from the Aztec language, Nahuatl. The atlatl was recorded by Spanish conquistadors when they arrived in Mexico and discovered that the Aztec people had a stone weapon that could pierce metal armor. The term was first noted by the American anthropologist Zelia Nuttall [1857–1933], who wrote about Mesoamerican atlatls in 1891, based on drawn images and three surviving examples. Other terms in use around the globe include spear thrower, woomera (in Australia), and propulseur (in French). What is a Spearthrower? Atlatl Display, Gold Museum of Bogota, Colombia. Carl Ann Purcell / Getty Images An atlatl is a slightly curved piece of wood, ivory, or bone, measuring between 5 and 24 inches (13–61 centimeters) long and between 1–3 in (2–7 cm) wide. One end is hooked, and the hook fits into the nock end of a separate spear shaft, itself between 3 to 8 feet (1–2.5 meters) in length. The working end of the shaft may simply be sharpened  or be modified to include a pointed projectile point. Atlatls are often decorated or painted- the oldest ones we have are elaborately carved. In some American cases, banner stones, rocks carved into a bow-tie shape with a hole in the middle, were used on the spear shaft. Scholars have been unable to find that adding the weight of a banner stone does anything to the velocity or thrust of the operation. They have theorized that banner stones may have been thought to act as a flywheel, stabilizing the motion of the spear throwing, or that it was not used during the throw at all, but rather to balance the spear when the atlatl was at rest. How To... The motion used by the thrower is similar to that of an overhand baseball pitcher. The thrower holds the atlatl handle in the palm of her hand and pinches the dart shaft with her fingers. Balancing both behind her ear, she pauses, pointing with her opposite hand toward the target; and then, with a movement as if she were pitching a ball, she flings the shaft forward allowing it to slip out of her fingers as it flies towards the target. The atlatl stays level and the dart on target throughout the motion. As with baseball, the snap of the wrist at the end imparts much of the velocity, and the longer the atlatl, the longer the distance (although there is an upper limit). The speed of a properly flung 5 ft (1.5 m) spear equipped with a 1 ft (30 cm) atlatl is about 60 miles (80 kilometers) per hour; one researcher reported that he put an atlatl dart through his garage door on his first attempt. The maximum speed achieved by an experienced atlatlist is 35 meters per second or 78 mph. The technology of an atlatl is that of a lever, or rather a system of levers, which together combine and increase the force of the human overhand throw. The flipping motion of the throwers elbow and shoulder in effect adds a joint to the thrower’s arm. The proper use of the atlatl makes spear-assisted hunting an efficiently targeted and deadly experience. Earliest Atlatls The earliest secure information concerning atlatls comes from several caves in France dated to the Upper Paleolithic. Early atlatls in France are works of art, such as the fabulous example known as le faon aux oiseaux (Fawn with Birds), a 20 in (52 cm) long carved piece of reindeer bone decorated with a carved ibex and birds. This atlatl was recovered from the cave site of La Mas d’Azil, and was made between 15,300 and 13,300 years ago. Atlatl Spear Thrower, Carved as a Bison, La Madeleine, Dordogne Valley, France, ca 15,000 BP. Print Collector/Getty Images / Getty Images A 19 in (50 cm) long atlatl, found in the La Madeleine site in the Dordogne valley of France, has a handle carved as a hyena effigy; it was made about 13,000 years ago. The Canecaude cave site deposits dated to about 14,200 years ago contained a small atlatl (8 cm, or 3 in) carved in the shape of a mammoth. The very earliest atlatl found to date is a simple antler hook dated to the Solutrean period (about 17,500 years ago), recovered from the site of Combe Sauniere. Atlatls are necessarily carved from organic material, wood or bone, and so the technology may be much older than 17,000 years ago. The stone points used on a thrust or hand-thrown spear are larger and heavier than those used on an atlatl, but thats a relative measure and a sharpened end will work as well. Simply put, archaeologists do not know how old the technology is. Modern Atlatl Use The atlatl has lots of fans today. The World Atlatl Association sponsors the International Standard Accuracy Contest (ISAC), a competition of atlatl skill held in small venues all over the world; they hold workshops so if youd like to learn how to throw with an atlatl, thats where to start. The WAA keeps a list of world champions and ranking master atlatl throwers. The competitions have also been used along with controlled experiments to gather field data concerning the effect of the different elements of the atlatl process, such as the weight and shape of the projectile point used, the length of the shaft and the atlatl. A lively discussion can be found in the archives of the journal American Antiquity about whether you can safely identify whether a particular point was used in bow and arrow versus atlatl: the results are inconclusive. If you are a dog owner, you may have even used a modern spearthrower known as the â€Å"Chuckit. Study History Archaeologists began to recognize atlatls in the late 19th century. The anthropologist and adventurer Frank Cushing [1857–1900] made replicas and may have experimented with the technology; Zelia Nuttall wrote about Mesoamerican atlatls in 1891, and anthropologist Otis T. Mason [1838–1908] looked at Arctic spear throwers and noticed that they were similar to those described by Nuttall. More recently, studies by scholars such as John Whittaker and Brigid Grund have focused on the physics of atlatl throwing, and trying to parse out why people eventually adopted the bow and arrow. Sources Angelbeck, Bill, and Ian Cameron. The Faustian Bargain of Technological Change: Evaluating the Socioeconomic Effects of the Bow and Arrow Transition in the Coast Salish Past. Journal of Anthropological Archaeology 36 (2014): 93–109. Print.Bingham, Paul M., Joanne Souza, and John H. Blitz. Introduction: Social Complexity and the Bow in the Prehistoric North American Record. Evolutionary Anthropology: Issues, News, and Reviews 22.3 (2013): 81–88. Print.Cain, David I., and Elizabeth A. Sobel. Sticks with Stones: An Experimental Test of the Effects of the Atlatl Weight on Atlatl Mechanics. Ethnoarchaeology 7.2 (2015): 114–40. Print.Erlandson, Jon, Jack Watts, and Nicholas Jew. Darts, Arrows, and Archaeologists: Distinguishing Dart and Arrow Points in the Archaeological Record. American Antiquity 79.1 (2014): 162–69. Print.Grund, Brigid Sky. Behavioral Ecology, Technology, and the Organization of Labor: How a Shift from Spear Thrower to Self Bow Exacerbates Soc ial Disparities. American Anthropologist 119.1 (2017): 104–19. Print. Pettigrew, Devin B., et al. How Atlatl Darts Behave: Beveled Points and the Relevance of Controlled Experiments. American Antiquity 80.3 (2015): 590–601. Print.Walde, Dale. Concerning the Atlatl and the Bow: Further Observations Regarding Arrow and Dart Points in the Archaeological Record. American Antiquity 79.1 (2014): 156–61. Print.Whittaker, John C. Levers, Not Springs: How a Spearthrower Works and Why It Matters. Multidisciplinary Approaches to the Study of Stone Age Weaponry. Eds. Iovita, Radu and Katsuhiro Sano. Dordrecht: Springer Netherlands, 2016. 65–74. Print.Whittaker, John C., Devin B. Pettigrew, and Ryan J. Grohsmeyer. Atlatl Dart Velocity: Accurate Measurements and Implications for Paleoindian and Archaic Archaeology. PaleoAmerica 3.2 (2017): 161–81. Print.

Rape Shield Laws Research Paper Example | Topics and Well Written Essays - 1250 words

Rape Shield Laws - Research Paper Example Center of discussion in this paper are rape shield laws, court rules or statutes which limit the defendant’s counsel ability to introduce the sexual history, past conduct or reputation of the accuser or victim as evidence during a trial relating to rape. Therefore, rape shield laws can prevent the victim from being discredited by the irrelevant information to the defendant’s innocence or guilt. In the United States, each state and the District of Columbia has a rape shield law applying to criminal cases and a few to civil cases. Rape shield laws apply to both state and federal criminal and civil cases except the certain limited circumstances, such as when the accuser’s consent can be illustrated or when the accused and the accuser have a shared history. Also, the defense may be required to prove that such evidence’s exclusion would amount to violation of constitutional rights of the defendants. Most of these laws were adopted in a bid to combat the practic e where the victims are discredited through introduction of irrelevant information concerning their reputation, sexual history or chastity. Most of these laws were adopted in the 1970s; the first rape shield law was passed in the state of Michigan in 1974 and since then all states have enacted one. Even though these laws were popular in the US, they were criticized for violating the rights of the defendant to confront the accuser as enshrined in the Sixth Amendment. It has also been criticized for being overly arduous for the defense, as well as violating civil liberties like the freedom of speech. (Flowe et al, 2007). So, what do rape shield laws do? Commonly, rape shield laws bar the introduction of reputation and opinion regarding the sexual history of the accuser. Additionally, they prove that evidence about victim’s specific sexual conduct is supposedly irrelevant unless such evidence is direct source of disease, pregnancy, or injury that may be an issue in the case, or has relation to particular sexual conduct with the defendant (The National Centre for Victims of Crime, 2011). Rape shield laws in eleven states have an exception which is known a â€Å"catch-all† which allows the judge to permit the introduction of evidence of any nature, even those that are normally barred by rape shield laws, if it is necessary to introduce that evidence in order to protect the accused constitutional rights. Various rape shield laws allow the judge to decide if the evidence in question is relevant or not. If it is relevant, the judge determines whether the evidence’s potential prejudicial impact outweighs its relevance, or not. Rape shield laws are relevant in the criminal justice system as they guard against the introduction of irrelevant evidence of the innocence or guilt of the defendant, but which can potentially prejudice the jury against the accuser or the victim (The National Centre for Victims of Crime, 2011). Flowe et al (2007) explain that rape shield laws are important to the victims as they help in ensuring that the rape victims are treated with respect, dignity, and fairness during criminal trial by making sure that the victim is not subject to a public airing about his or her past conduct, sexual reputation, and any other information which might be irrelevant. More importantly, rape shield laws increase the possibility that victims will report rape cases as they will be more likely to come forward to report. If the sexual history of the victims would have been examined or revealed in court as part of rape trial, it is very likely that victims will not report the rape cases with increasing regularity. However, it should be noted that rape shield laws only guard against the introduction of evidence or irrelevant information during trial, but do not protect the victims from publicity prior to the trial. This may probably deter many victims from reporting rape cases. Rape shield laws have been credited for the decrea sing

In Support of Designer Babies in China Essay Example | Topics and Well Written Essays - 750 words

In Support of Designer Babies in China - Essay Example This instance involved a shift in population policy away from Leninist family planning policy to softer neo-liberal methods, which involved indirect regulation by the state and self-regulation by citizens. Starting in 1956, the Ministry of Public Health oversaw a yearlong campaign for the use of birth control. However, these efforts portended minimal effects on fertility rates and the period following Great Leap Years saw a rapid population increase (Hesketh 12), which eventually necessitated the One Child Policy as a way to counter population growth. However, this policy has led ethical and moral dilemmas concerning gender and physical selection by parents who only have one try at parenthood. Out of the remaining alternatives for the Chinese government, genetic selection is the best choice to reduce control population, while solving the problem of sex-selection abortion and inherited diseases.One of the most visible effects of China’s One Child Policy is that parents have tur ned to sex-selected abortions in their search for boys, rather than girls. Various surveys carried out within China paint a grim situation with 117 boys born to every 100 girls because of sex selection abortions (Hesketh 62), while normal births resulted in a ratio of 105:100. Other surveys have found that Chinese women who migrated to Beijing in the last two decades arrived with only one hundred girls compared to one hundred and fifty nine boys. This shows that males are favored to girls in China, which has resulted in an increase of sex-selected abortions. However, by using genetic selection, parents would have the ability to choose the sex of their children prior to conception. This would result in a decrease of women influenced by the One Child policy to seek abortions and try again for a boy (Hesketh 63). Although this would not address the looming gender-imbalance in China, it will present women with a more harmless tool in determining the sex of their child. Genetic selection can also allow Chinese parents to have their only child with the characteristics they desire, which would reduce China’s growing population. With the largest growing population in the world, the government of China tried to institute regulations that sought to prevent further growth, causing controversy and general discontent about the laws (Orleans 44). The government and population would benefit from genetic selection in various ways with the government reducing population growth and the parents having their characteristic children. Parents who wish for children with specific heights, skill sets, athletic ability, and personal tendencies would be free to use genetic selection, rather than aborting their infants. Projection of the human genome could provide China and its people the ability to predict their future in terms of population growth and make-up (Orleans 45). Genetic selection will allow for screening out and in specific genes within the mother’s embryo, mak ing it possible to influence the natural characteristics of a child. Finally, gene selection could help China in reducing the number of unhealthy or disabled children. A recent study showed that there was minimal protest at the decision made, in the mid-2000s, to allow couples to test embryos for breast cancer genes and inherited bowel disease, which pushed humanity towards the creation of designer babies with healthy genes (Savulescu 39). Genetic selection will prevent the only child a family in China is allowed to have from having inherited disease. Some of the most common diseases among Chinese children are Down’s syndrome and cystic fibrosis and with genetic selection,

Communication eassy 7 Essay Example | Topics and Well Written Essays - 750 words - 1

Communication eassy 7 - Essay Example The stock market Crash of 1929 and the Great Depression would be played out on the airwaves of the radio for everyone to develop a common myth. Yet, radio was relatively slow to catch on. With little governmental control, the media giants of CBS and NBC struggled to reshape society, and only succeeded due to the commitment of a few visionary men. By 1910 radio had become a curiosity and few outside the military and marine ship operators understood its true potential. Yet, over the next 50 years it would transform our society from a loosely disconnected fabric of social groups to a cohesive group with a national identity. To understand the transformation it is necessary to examine the rapid social change of the 1920s. Entertainment, news, economics, politics, and technology all went through a rapid modernization (Crowley and Heyer 218). One of the driving forces behind this movement was the radio. People became connected in a way that was previously unknown. Newsprint could not incite the emotion and texture that sound gave to the stories and events. Through the 1940s, radio got more people involved in electoral politics by making them feel like they were a part of the democratic process (Bartlett 91, Crowley and Heyer 225). Radio became a mass outlet for ideas and products. It cultivated the concepts of fashion and fad. The country began to view themselves as a cohesive unit, with common values, common goals, and shared ideals. When we view the media giants of NBC and CBS it is easy to believe that the radio propelled these companies to success. However, quite the opposite is true. The fact is that these companies made the radio popular rather than the radio making the companies successful. In 1916 the American Marconi Company rejected David Sarnoff for offering the idea of a home radio to provide musical entertainment (Crowley and Heyer, 234). Sarnoff would leave Marconi and spend years

Tax Planning Essay Example | Topics and Well Written Essays - 1500 words

Tax Planning - Essay Example Tax avoidance is the process of planning business transactions in a manner that legally minimizes the amount of taxes due. The four maxims of tax planning are built around the premises of helping businesses work around tax liabilities. 1) Businesses turn over profits to entities that fall within lower tax rates. Reducing tax liabilities can be accomplished through both shifting income to lower-tax rate entities and shifting deductions to higher-tax rate entities. 2) Shift taxable income to a later time period as, in present value terms, tax costs decrease and cash flows increase when the liability is deferred to a later taxable year. This should be done taking into consideration the opportunity costs involved due to shifting income to another year as well as the possibility of tax rate changes in the following year. 3) Due to the differences in state and country laws, it is possible to gain tax advantage by shifting income to a lower-rate tax jurisdiction. This opens up planning oppo rtunities of tax planning for companies which have global presence. 4) By shifting income from business activities to more tax-favored instruments like government bonds, companies can take advantage of preferential tax rates. Businesses, therefore, arrange transactions in such a way that income is shifted to heads which are subject to preferential tax rates. Tax planning thus requires the researcher to consider all fields of income generation and the entity, jurisdiction, time and character of income. An important aspect of tax planning is tax research. Tax research is required to determine the tax consequences of a transaction, either before or after the transaction is done. In case of a closed-fact transaction, the facts surrounding the transaction are recorded and hence, can no longer be subject to the client's control. Conversely, an open-fact transaction is one which the business is proposing to undertake and hence is subject to the client's control. In such cases, a tax adviser can help create facts to support the transaction that will help them influence the tax consequences of that transaction. The role of the tax researcher is to determine the optimal business decisions that its client firm should make, as they relate to tax. When the tax consequences for a firm differ among decision alternatives, tax researchers help to identify the most optimal course of action for management to make in order to maximize their after-tax income. Tax research is a six step process that encompasses all activities required by a researcher to understand the transaction and gather data to support it. The first step involves a thorough understanding of the business transaction and the facts surrounding it. It is important for a tax researcher to acquaint himself with the non-tax features of the transaction before moving onto the tax implications. Once the researcher is done analyzing the non-tax features of the transaction; he moves onto the second step, which is identifying the tax issues suggested by the transaction. The identification of issues lead to formulation of tax research questions. The third step involves the most important component of tax research, which is locating the relevant authority to

The Hundred Schools of Thought (Ancient Chinese Philosophies) Research Paper

The Hundred Schools of Thought (Ancient Chinese Philosophies) - Research Paper Example The phenomenon has remained in the history books of the Chinese nation and given the title â€Å"Contention of a Hundred Schools of Thought†. The ideas and thoughts refined and discussed in this period have since then intensely influenced the social consciousness and the lifestyles of the people up to the modern days not just in China but the whole of East Asia . The intellectual part of the society during this time was characteristic of itinerant scholars who were employed by several state rulers most of the time as advisers of the war, government and diplomacy methods. This memorable period in history ended with the coming of the Qin Dynasty together with purge of dissent that flowed after. The major philosophies and characters/tenets of this era include Legalism, Confucianism, Maoism, Taoism, logicians and the school of Ying-yang. The philosophies and characters are believed to have had great impacts in influencing the lifestyles, culture and the social atmosphere in Chines e history. Confucianism Confucianism or â€Å"School of scholars’ was the philosophical body that most people believe had the most lasting impacts on the life of Chinese people. The legacy of this line of thought has been written on the Confucian Classics that was later made the traditional society foundation. The Confucianism took place between 551-479 BC, the period being referred to as the Kongzi of the master king2. The philosophy was named after the main founder called Confucius. Confucianism reflects back to the Zhou dynasty early days in order to come up with a political-social order that is ideal. Confucius believed that an effective government system should play a big role in necessitating each individuals prescribed relationships. He insisted that the government system should be in such a way that it ensures the ruler is given his role of ruling and the subject remains a subject. To him, for a king to rule properly, he had to be virtuous. According to Confucianism, social stratifications and the government functions were life facts that had to be sustained by the use of ethical values. To Confucius, his ideal human being went by the title ‘junzi’, meaning a superior person or a gentleman. Mencius or Mengzi (371-289) BC come up with philosophical teaching formulated directly to respond to Confucius work. The impact of the combined Confucius work who served as an interpreter and codifier of an ethical behavior based on relationship system and the emergence of Mencius, who came out as being a developer and synthesizer of Confucianism thoughts, provided the Chinese society with a framework that was comprehensive by which every life aspect was virtually ordered. Many accretions came out of Confucian thoughts immediately and after many years coming from within or without his school. The interpretations that were adapted and made use in the contemporary society gave room for Confucianism flexibility, allowing the essential system of beh avior that had been modeled from ancient literature to constitute its philosophical core3. Completely different from Mencius work with reference to the nature of human beings was Xunzi interpretation that took place between c. 300-237 BC. This was another follower of Confucian. Xunzi argued that man cannot be innately good; he believed that goodness

Tax Planning Essay Example | Topics and Well Written Essays - 1500 words

Tax Planning - Essay Example Tax avoidance is the process of planning business transactions in a manner that legally minimizes the amount of taxes due. The four maxims of tax planning are built around the premises of helping businesses work around tax liabilities. 1) Businesses turn over profits to entities that fall within lower tax rates. Reducing tax liabilities can be accomplished through both shifting income to lower-tax rate entities and shifting deductions to higher-tax rate entities. 2) Shift taxable income to a later time period as, in present value terms, tax costs decrease and cash flows increase when the liability is deferred to a later taxable year. This should be done taking into consideration the opportunity costs involved due to shifting income to another year as well as the possibility of tax rate changes in the following year. 3) Due to the differences in state and country laws, it is possible to gain tax advantage by shifting income to a lower-rate tax jurisdiction. This opens up planning oppo rtunities of tax planning for companies which have global presence. 4) By shifting income from business activities to more tax-favored instruments like government bonds, companies can take advantage of preferential tax rates. Businesses, therefore, arrange transactions in such a way that income is shifted to heads which are subject to preferential tax rates. Tax planning thus requires the researcher to consider all fields of income generation and the entity, jurisdiction, time and character of income. An important aspect of tax planning is tax research. Tax research is required to determine the tax consequences of a transaction, either before or after the transaction is done. In case of a closed-fact transaction, the facts surrounding the transaction are recorded and hence, can no longer be subject to the client's control. Conversely, an open-fact transaction is one which the business is proposing to undertake and hence is subject to the client's control. In such cases, a tax adviser can help create facts to support the transaction that will help them influence the tax consequences of that transaction. The role of the tax researcher is to determine the optimal business decisions that its client firm should make, as they relate to tax. When the tax consequences for a firm differ among decision alternatives, tax researchers help to identify the most optimal course of action for management to make in order to maximize their after-tax income. Tax research is a six step process that encompasses all activities required by a researcher to understand the transaction and gather data to support it. The first step involves a thorough understanding of the business transaction and the facts surrounding it. It is important for a tax researcher to acquaint himself with the non-tax features of the transaction before moving onto the tax implications. Once the researcher is done analyzing the non-tax features of the transaction; he moves onto the second step, which is identifying the tax issues suggested by the transaction. The identification of issues lead to formulation of tax research questions. The third step involves the most important component of tax research, which is locating the relevant authority to

Slavery Abolishing in 1807 in Britain Essay Example | Topics and Well Written Essays - 1000 words

Slavery Abolishing in 1807 in Britain - Essay Example Slaves were captured in Africa and transported to Europe where they were sold to owners where they worked in plantations. Slaves were mistreated and harassed by their owners. They were not paid for the hard work they performed in plantation. During the transportation of slaves many would die of disease and only a few would arrive healthy for them to be auctioned. Problems would arise where the slaves would die from tropical diseases and owners would not provide proper medical care, slaves would be beaten mercilessly by their master and owners and there were no laws governing this immoral behaviour. However a few individuals in the society would consider slavery and slave trade as an immoral behaviour and this led to the formation of anti slavery movements. The abolishment of slavery was a long struggle dated back in the 1750 where a number of Quakers started to disapprove slave trade, the Quakers started to disapprove slave trade and encouraged slave owners to educate slaves, introdu ce them into Christianity and improve their working and living conditions, in 1783 a group of six Quakers pioneered a movement that was to start the struggle to abolish slave trade. These members included George Harrison, John Lloyd, William Dillwyn, Joseph Hooper, Joseph Woods, and James Phillips. this was a non denominational movement which was aimed at gaining support from parliament and the Anglican church. This movement gained popularity and an additional of three members from the Anglican Church joined the movement and this really strengthened this group, these Anglican members included William Wilberforce, Thomas Clarkson and Granville Sharp. After the joining of the religious members William Wilberforce was chosen to be the group member due to his connection with the British parliament, the struggle continued but Wilberforce faced strong resistance to the abolishment of slave trade in parliament and this was due to the fact that there was a powerful dependence on slaves and slave trade. The first petition to abolish slave trade was made in 1783 but it failed by the vote where more member opposed the abolishment of slave trade. In 1787 a committee for abolishment of slave trade was founded, the new mission was to inform the public on the immoral acts of slavery, this movement involved writing books on slavery, posters and printings pamphlets and holding rallies. This brought attention to the entire public to abolish slave trade. In 1791 Wilberforce presented a bill to abolish slave trade but the bill lost by the vote where 163 votes opposed the bill and only 88 agreed to this proposal, however this did not stop the committee from further publicity through the visit to places to enlighten the public and writing anti slavery work. Clarkson who was a committee member toured all cities and ports of England to inform the public about the ills of slave trade and slavery. In 1804 there was a successful revolt by slaves in Haiti, this revolt which was known as the Haiti revolt brought about a sense of insecurity among the public members who owned slaves, during this years also there was an increase in the number of slave owners who were slain by their slaves and this sense of insecurity brought about members of the public to support the ant slavery movement even in parliament Wilberforce who was a member of parliament for this period and continued to introduce the anti terrorist bill each year and it was not until 1807 that the British parliament abolished slave trade through the vote by members of parliament. From the above discussion it is clear that the

Developing A Performance Appraisal System Essay Example for Free

Developing A Performance Appraisal System Essay All organizations utilize some sort of system that periodically reviews the performance of every staff member. As the director of human resources, you are responsible for developing such a system. Write a 750- to 1,050-word paper in APA format that details an original performance appraisal system for a human service organization. Address the following: Determine the elements that should be present in an appraisal system. What is the purpose of a performance appraisal system and how does it benefit the organization? Outline the elements of good appraisal systems. Determine the criteria for each element that should be present in an appraisal system. Cite at least two sources. Determine the elements that should be present in an appraisal system The elements that should be present in an appraisal system are thorough goal-setting process, which decide what you want from employees and agree these objectives with them. The key component of the people element is the manager, who give your employees the tools, resources and training they need to perform well. The manager drives the system by setting expectations, communicating plans, encouraging development, and giving and receiving feedback. Carrying out the appraisal allow managers to monitor and assess employees performance, discuss those assessments with them and agree on future objectives .It also identifies employees developmental needs and includes robust reward and recognition practices. Consider pay awards and/or promotion based on the appraisal and decides how to tackle poor performance. However, there can be dangers as well as benefits of linking rewards to performance. What is the purpose of a performance appraisal system and how does it benefit the organization? The purpose of a performance appraisal system is the two basic systems operating in conjunction: an evaluation system and a feedback system. The main goal of the evaluation system is to recognize the performance  gap (if any). This gap is the deficit that occurs when performance does not meet the standard set by the organization as adequate. The central aim of the feedback system is to notify the employee about the quality of his or her performance. Nonetheless, the information flow is not entirely one way. The appraisers also receive feedback from the employee about job problems, etc.) One of the best ways to appreciate the purposes of performance appraisal is to look at it from the different viewpoints of the main stakeholders: the employee and the organization. Outline the elements of good appraisal systems 1. Measurement vs. Management the performance measurement aspect of the performance appraisal system is a useful tool for measuring current productivity levels and determining the gap between those current levels and desired productivity levels. 2. Employee Input Employee input is a vital element of the effective performance appraisal system. It is essential for supervisors and managers to include the employee in the performance management process to ensure that the employee feels a sense of engagement in the process. 3. Clarification of Expectations Before a manager or supervisor can expect an employee to meet expectations, it is essential to ensure that the employees perception of what is expected is in alignment with the managers perceptions 4. Employee Development Perhaps the most essential element of an effective performance appraisal system is employee development. While the performance appraisal itself may identify areas where improvement is necessary, the employee development portion of the overall performance management system is used to determine the best way to bring this improvement to fruition. Determine the criteria for each element that should be present in an appraisal system There are four key elements in a good performance and appraisal system: Set objectives decide what you want from employees and agree these objectives with them. [ If appropriate, set timescales for  achieving them. – Manage performance give your employees the tools, resources and training they need to perform well. If appropriate, set timescales for achieving objectives. – Carry out the appraisal monitor and assess your employees performance, discuss those assessments with them and agree on future objectives. Provide rewards/remedies consider pay awards and/or promotion based on the appraisal and decide how to tackle poor performance. However, there can be dangers as well as benefits of linking rewards to performance.

The structure role and relationship between parties in communication

The structure role and relationship between parties in communication Explain the structure, role and relationship between parties in communication industry 1. Identify the different parties and briefly describe their role i.e. the functions of these parties (advertiser, client, ad agency etc.) in the communication industry Centralized This is the structure in which the key decisions are made by the head or top managers. This structure is used in order to have as much control as possible. Organizations with this kind of structure have several layers of management that control the company by maintaining a high level of authority. Staff and employees have limited authority to carry out any decisions without any approval from authority. It has a top-down management style where the top level communicates with the middle managers who further communicate with other staff. This kind of structure usually has decreased span of control. This type of structure is also becoming rare because of its many disadvantages. If the company is too large with such structure then its operations could become less efficient. Also lower level employees can become less motivated. On the other hand it can be advantageous too. It is a good structure for small business also it helps centralized authority may have a better picture of the organiz ation. Source: http://www.answers.com/topic/organizational-structure Decentralized: This structure is the opposite to the centralized structure. This type gives less control to the top managers for the decision making, rather decisions are made at the lower levels in the organizational hierarchy. Usually companies tend to start off centralized and then progress towards decentralized style. Decentralized structure lets everyone participate in the decision making process. It lets employees use their mind, experience and skills to improve inefficient areas without having to wait for any approval. This structure helps to eliminate any unnecessary levels of management and to let first line mangers/staff to have the authority. This increases the span of control and has a botton-up management style. It also lets the higher level managers to concentrate more on important decision and let other decisions be handled by the lower level. The disadvantage can be that managers often lack training and understanding of advertising. Source: http://www.learnmanagement2.com/centraliseddecentralised.htm Parties In communication Industry: Advertiser (Client) Advertiser is a sender or communicator who develops a marketing program and at the end makes the final decision of that plan. An advertiser can be a person, an organization or company who plans, executes and places advertisement in order to target customers. Their main aim is to promote a product or service. The advertisers need to be prepared for their interaction with an advertising agency, advertising departments or In-house agencies. They need to understand the companies objectives clearly, identify the distribution channels appropriately and manage the budget accordingly. Source: http://www.businessdictionary.com/definition/advertiser.html In-house agency In-house agency is an advertising agency in an organization that is set up, owned and operated by the advertiser. Sometimes there are advertising departments too. Instead of outsourcing the advertising to some agency, the ad campaigns are handled by its own in-house agency. This lets a business have more control n its advertising activities, it reduces advertising and promotion costs and is time saving for the advertisers. Source: http://advertising.about.com/od/advertisingglossaryi/g/inhouseagency.htm Advertising Agency This is an outside organization that specializes in advertising development. It provides marketing and promotion services such as planning, preparing and placing of advertisements. Usually big clients use many advertising agencies and because of its continuous growth and use, agencies are becoming partners as well. They provide clients with very skilled, specialized, experienced, expertise services and objective view points because of which it is preferred over in-house agencies. There are different types of services that different agencies provide such as: Full Service Agency: Provides marketing, communication, research, promotion and all other services Account Services : it is the link between the ad agency and the client Marketing Services: provides all marketing services such as marketing research, planning or marketing selection Creative Boutiques: they provide creative services for extra creativity. They emphasize on creative concept development and unique artistic services. Media Buying Services: This is media related and lets a client buy radio and television time. This is quite commonly used these days which offers media strategy consultancy. Media Organizations: these are television, radio, newspapers and etc. It has its own policy that attracts particular customers. Specialized Marketing Communication Services These services include direct marketing agencies, sales promotion agencies, public relations, sampling programs, contest arrangements, interactive agencies for website development and etc. 2. Discuss the relationship between the different parties of the industry Relationship of different parties: Advertiser In-house ad agency: The relationship between an advertiser and in-house agency is that an advertiser is who runs the in-house agency. He is the person in charge of what and how things go around in it. It can sometimes be owned by the advertiser as all. He operates all the operations, handles advertising activities and deals with outside ad agencies if any. Advertising agency Advertiser: In this case the advertiser is the client who outsources its advertising plans to an advertising agency. All the working, planning, preparing, and marketing activities are carried out by the ad agency. They take the responsibility of marketing and promotion services. Also these days they are becoming partners as well with bigger companies in order to be more efficient and productive in their dealing and working. They help advertisers define and refine their marketing strategies. It is important for an advertiser to do all its homework before getting into a relationship with any agency. Media organizations Clients/ad agency: Media organizations are media specialists who help in giving consultation to advertisers or even advertising agencies regarding buying media time and space. Since Media organizations buy media time in large quantities, they can help them to acquire media time at much lower cost than advertisers or ad agencies themselves could have. In-house agency ad agency: Sometimes even in-house agencies acquire help from ad agencies regarding different matters seeking for expertise and specialized help. Outcome 1.2 Identify the trends in advertising and promotion and evaluate (advantages and Disadvantages) of their impact 1. Discuss the current trends in the advertising With the growing competition in the advertising sector and evolution of trends with the passage of time has led advertising agencies to come up with different techniques, other than the traditional tv, radio, newspaper ways, to attract and retain customers. Some of these new trends include:  · Media fragmentation  · Micro-marketing  · Brand proliferation Media fragmentation: Media fragmentation is dividing and increasing the range of media, its choices and consumption in terms of more different channels, mobile, Internet, more websites, radio stations, magazines, satellite tvs and etc. This has given consumers a new set of habits and expectations. Advantages: Since a long time (and even still) cable channels was the only way of distributing video signals on a large scale, which meant small number of channels to large audience. Now the number of different channels as well as satellite tv has reduced this problem. Media fragmentation is just the right thing to divide and target its audience. The web specifically has increasingly divided its audience and has fragmented the media at large. Internet, online ads has played a big role, similarly the radio and mobile networks have helped in delivering their message efficiently as well. Moreover it has given increased consumer control. It has created a lot of opportunities for media buying businesses. This is one of the current trends that helps in reducing the difficulty of reaching its audience Disadvantages: Yet at the same time fragmentation had made it difficult to reach everyone too, because consumers now have a wide range of choice of what to watch, listen and read. It has decreased the attention since there is so much variety therefore media has become less efficient and more complex. Following are some factors related to media fragmentation. Source: http://moneyterms.co.uk/media-fragmentation/ Micro Marketing: Micro marketing is basically niche marketing in which the tailoring of products and marketing strategies are made locally within a smaller region. In this type marketing message is made a lot more personally to the buyer. A good example would be of local cable advertisements. Advantages: micro marketing helps in focusing and specializing on a smaller segment from a larger market. Locating a profitable micro niche is important and quite beneficial in terms of less competition. One can specialize on a smaller target. It has become easier to figure out the relevant market segment for a specific product, to keep in contact more often and to become more closely acquainted with a smaller crowd. Disadvantages: Through micro marketing the economies of scale and the sales growth is limited. Since a business focuses on a smaller segment, the survival of the firm may be difficult if the sales begin to drop. It is not very beneficial to larger level firms. Source: http://en.wikipedia.org/wiki/Micromarketing Brand Proliferation: When one company introduces and puts new brands under same product lines is called brand proliferation. More items are brought in with new brand names to cover each and very market segment for that product line. Advantages: It helps in expanding a companys market share as well as the market. The basic aim is usually to keep the prime brand intact while competing with the lower brands. It also brings variety to the customers and excitement to the sales team. For example Gap, Old Navy and Banana Republic are of same product line but with different brand names and price range. Disadvantages: This sometimes hurts the prime brand sales figures because of higher sales of other brands in same product line. This increases competition in the market as well as among themselves too. Revenue might not increase because of brand proliferation. Source: http://www.citeman.com/3193-brand-proliferation-and-the-other-strategies/ 2. Identify at least two of the trends in Pakistani market and discuss with examples. Two trends in Pakistan that are very common these days are micro marketing and telecommunication. Telecommunication: We are in an era where globalization and telecommunication is increasing at a fast pace. This is having a great positive effect on the economy of Pakistan. The country now boasts 5 major operators that are Telenor, Mobilink, Ufone, Warid and Zong. This has helped to reduce call charges and improve the quality of service. All of these in competition have offered a lot of different, unique and new innovative value added services such as MMS, low international call rates, low SMS rates, GPRS and recently Mobile tv. The telecommunication trend has offered a huge potential for advertisers to reach out to new markets in a totally new way. Source: http://pafkiet.edu.pk/LinkClick.aspx?fileticket=u7RC2hLlgQ0%3Dtabid=515mid=1805 Micro-marketing: This has recently become quite common trend in Pakistan due to increase use of local cable services and channels. For example the local ads of Sona jewellers, Karegar, Rsheen on local cable service in Peshawar. Also telemarketing such as Televantage on channels has also become quite common too. Online advertisement is another new trend increasingly developing. This has cost loss to a lot of newspaper agencies as well as traditional advertising media companies. 3. Evaluate the impact of these trends on the industry and parties of the industry These trends have had a great impact on the over all advertising industry as well as the parties of the industry. It has opened up new markets, opportunities and chances for advertisers, clients, ad agencies and etc to reach out to everyone. Due to media fragmentation there is wide range of variety and options for them to choose from. Moreover it has provided Media buying businesses with a lot of new opportunities to target its market specifically and earn profit. Mobile phones have become one of the most popular devices and have increased capabilities of technologies. It has enabled access to email, internet browsing and multimedia thus giving advertising yet another channel to reach the audience. Media fragmentation has allowed advertising delivery on a per user basis according to the viewers interests, location, habits, demographics and etc. Source: http://www.wikinvest.com/concept/Impact_of_Internet_Advertising Outcome 1.3 Use any two response hierarchy models on the two ads selected by the students 1. Select two ads which have to be evaluated considering the response hierarchy models. 2. Discuss how these ads confirms to the response hierarchy models being discussed AIDA response hierarchy model: AIDA stands for Attention, Interest, Desire and Action which are the four stages of the sales process. It can be used as a checklist or guideline to determine where they stand and help them increase the sales if they fulfill the checklist for a customer. A : Attention, attracting and gaining the attention of the customers. The customers dont want to watch, listen or read long stories and long advertisements therefore keeping it short and the first few seconds attractive is important. Maybe a pleasant surprising element for example. I : Interest, after attention is gained it is the focus on customers interest by mentioning the benefits and advantages. Making sure not to bore the audience. D : Desire , To initiate a desire in a customer or convince a customer for what you want them to do or to buy a specific product. A : Action , Convincing the customer enough to take some action in purchasing a product. Souce: rhttp://changingminds.org/disciplines/sales/methods/aida.htm The AIDA model for Ufone advertisement: Source: http://www.youtube.com/watch?v=Zx0-nrjp0bM ufone Attention: Yes, the advertisement uses a good humorous approach that grabs attention. The format is very colorful and catchy. Interest: Yes, The slogan its all about you creates an interest and question in the mind of the customer, to see how well the product meets upto its claims in the advertisments. Desire: Yes, the low prices and attractive promotional packages were able to create a desire to try the product. Action: Yes, the advertiser was successful to be able to force the customer in a light humorous manner to switch to their product if they want a better quality. This package has been running very successfully. The AIDA model for Pepsi: Source: http://www.youtube.com/watch?v=oYsO5PAWSPs Attention: Yes, The expensive advertisements and use of celebrities grabs attention. Interest: Yes, their catchy slogan Ye dil maange more provokes interest whether one can really have enough of it. Desire: Yes, the colorful ad, use of cricketers/celebrities creates a feeling of desire to try the product. Action: Yes, the advertisement showed what length do people go through just to have a Pepsi and it is a more common drink in the easy as compared to Coke. Hierarchy of effects model: This is a sequence of five steps that a consumer passes through before purchasing a product. It basically shows how advertisement works. It is said that a consumer passes through thinking, feeling and intention phases. http://www.businessdictionary.com/definition/hierarchy-of-effects.html Awareness: creating awareness and capturing attention of the main target audience. Knowledge: Along with the awareness it is important to give knowledge about a product and brand. Liking: Next is to create liking in a customer for a product. It is important to find if the product is liked or not and the cause for it. Preference: Building customer preference of their product through values, quality, image, performance and etc. It should be made sure that the customer not only likes your product but prefers it over other products. Conviction: Next is to make the consumer come back again and again for your product. Advertiser is to convict the target customers and develop a firm belief in them to always come to you. Purchase: This is the evaluation of the purchase whether its made or not. The problematic area and reasons should be found as to why a certain product wasnt purchased or liked in order to fix faulty areas. Hierarchy of effect model for Ufone Advertisement: Awareness: Yes, the advertisement is creating awareness about the launch of the new sms package. Knowledge: Yes, knowledge is given to the customer about the pricing and detail of the package being introduced. Liking: Yes, a humorous approach in advertisements is always attractive and helps in gaining customer attention. Moreover the low prices will automatically create a liking in them. Preference: Preference is created by introducing a unique package of lowest rates. Conviction: yes Purchase: Yes Hierarchy of effect model for Pepsi Advertisement: Awareness: Yes, awareness to the product is made in the advertisement. Knowledge: No, there is not much emphasis on knowledge of the product (for example price, deals etc) Liking: Yes, the use of big celebrities helps in gaining customer attention and liking. Preference: No emphasis was made to create a preference over competitors (for example seasonal deals like buy one get one free) Conviction: yes Purchase: Yes For Merit Outcome 1.3 12 Make an effective judgment on the ads selected whether you think the ads are appropriately developed to satisfy the hierarchy models. Give reference to books or internet sources used. The two hierarchy models i used in the previous question were AIDA and Effects model. They were applied on two selected ads (Pepsi and Ufone) to determine their effect. Based on my observation and study it can be concluded that these ads were appropriately developed to satisfy the hierarchy models. They were both successful in gaining the attention, interest and develop the desire in the customer. Ufone is using humorous theme in its ads which has become its benchmark. People enjoy watching, discussing and following Ufone ads the most and it is the biggest achievement of Ufone in recent times. Ufone became a part of the Emirates Telecommunication Corporation Group (Etisalat) in 2006.Since its inception, Ufone has focused on the people of Pakistan, empowering them with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most. With a strong and uniquely humorous communication direction that has now become Ufones signature across all advertising media, Ufone gives its customers many reasons to smile. (source: http://thecurrentaffairs.com/ufone-ufone-pakistanufone-call-packages-ufone-jobs.html) Moreover with its success Ufone has been able to build a subscriber base of over 20 million, network coverage in 10,000 locations, international roaming to more than 260 live operators in more than 150 countries. As the world of telecommunications advances, Ufone promises its customers to stay ahead, developing and evolving, to go beyond their expectations, because at Ufone, its all about U. http://www.amcy5.com/Reports/marketing/amcy10.htm http://www.recipeapart.com/ufone-best-funny-ads-and-tv-commercials/ Pepsi on the other hand is already a successful brand which uses advertisment to just remind the customer of their existence. The pepsi ad i chose has used two most popular celebrities of Bollywood (Shahrukh, actor and Sachin, cricketer). Shahrukh was the Brand ambassador till 2008 and so was Sachin at some point. Pepsis style of advertisment has almost always used a celebrity for their advertisement to gain customer attention as well as create desire in them to use a brand popular among celebrities. source: http://entertainment.oneindia.in/bollywood/news/2009/shahrukh-pepsi-thrown-out-160209.html Therefore both the advertisements till some extent satisfies and fulfills the hierarchy model criteria. However Pepsi company could have made this advertisment a little more innovative and creative by developing a more effective story line stating its preference and more knowledge regarding price for Pepsi. Ufone could have also given a bit more knowledge about their rates and number of sms offering.

when it was a game :: essays research papers

When It Was A Game I have been a fan of the game of baseball for 25 years. I played little league baseball for Ocean View Little League in Huntington Beach, California in the early1980s, and four years of high school baseball at Ocean View High in the late 80s to the early 90s. Baseball has been an intricate part of my life ever since. While thumbing through a box in my garage the other day, I came across my old little league year book from 1984. Seeing myself in a baseball uniform at 10 years old was quite amusing. I flipped through the rest of the book, laughing at the way my family and friends dressed in the 80s. I was reminded of a quote my grandmother used to say, â€Å"The more things change, the more they stay the same.† My grandmother is a huge baseball fan. My grandmother grew up in South Central Los Angeles and used to watch the Los Angeles Dodgers play throughout the 60s, 70s, and 80s. I distinctly remember my grandmother and I watching Kirk Gibson hit the game winning home run for the Dodgers against the Oakland A’s in the 1988 Word Series. She is a huge Dodger fan, however, since I played on the A’s in little league that year, I rooted for the A’s. To this day, my grandmother will not pass up an opportunity to remind me of who won that game. My grandmother said to me the other day, â€Å"They don’t make them like they used to†; she was referring to the 1988 Dodger team, as opposed to the teams of today. I think she has a point to an extent; however, I can see the similarities and the differences in the game of the 80s and the sport it has become in the new millennium. The game has changed in some ways, but for the most part, it has stayed the same. The rules are the same as in the 80s. It is still 90feet to first base, 60 foot 6 inches from the pitchers mound to home plate, and you still only get three strikes and four balls. Today, you can still go to the ballpark and get a soda, peanuts, Cracker Jacks, cotton candy, and a hot dog, just like when I was a kid in the 80’s. You can still go to the game early and see the teams take batting practice, and if your lucky, get an autograph or two.

The Journey in A Good Man Is Hard to Find by Flannery OConnor Essay

The Journey in A Good Man Is Hard to Find by Flannery O'Connor In "A Good Man Is Hard to Find," Flannery O'Connor's character searches for grace and redemption in a world full of sin. Grimshaw states, "each one, nonetheless, is free to choose, free to accept or reject Grace" (6). The Grandmother in "A Good Man is Hard to Find," is on a journey for grace and forgiveness in a world where the redemption she is searching for proves to be hard to find. The Grandmother often finds herself at odds with the rest of her family. Everyone feels her domineering attitude over her family, even the youngest child knows that she's "afraid she'd miss something she has to go everywhere we go"(Good Man 2). Yet this accusation doesn't seem to phase the grandmother, and when it is her fault alone that the family gets into the car accident and is found by the Misfit, she decides to try to talk her way out of this terrible predicament. However, when the grandmother realizes that the Misfit has the intention of killing the whole family, her included, she screams out in terror, "Jesus!...Pray...!Y...

Salomon V. Salomon & Co. Analysis

Mr. Aron Salomon was a British leader merchant who for many years operated a sole proprietor business, specialized in manufacturing leather boots. In 1892, his son, also expressed interest in the businesses. Salomon then decided to incorporate his businesses into a limited company, which is Salomon & Co. Ltd. However, there was a requirement at the time that for a company to incorporate into a limited company, at least seven persons must subscribe as shareholders or members.Salomon honored he clause by including his wife, four sons and daughter into the businesses, making two of his sons directors, and he himself managing director. Interestingly, Mr. Salomon owned 20,001 of the company's 20,007 shares – the remaining six were shared individually between the other six shareholders. Mr. Salomon sold his business to the new corporation for almost  £39,000, of which  £10,000 was a debt to him. He was thus simultaneously the company's principal shareholder and its principal cre ditor. At the time of liquidation of the company, the liquidators argued that the debentures used by Mr. Salomon as security for the debt were invalid, and that they were based on fraud.Vaughan Williams J. accepted this argument, ruling that since Mr. Salomon had created the company solely to transfer his business to it, the company was in reality his agent and he as principal was liable for debts to unsecured creditors. The lord justices of appeal variously described the company as a myth and a fiction and said that the incorporation of the business by Mr. Salomon had been a mere scheme to enable him to carry on as before but with limited liability. However, the House of Lords later quashed that Court of Appeal (CA) ruling, upon critical interpretation of the 1862 Companies Act.The  court unanimously ruled that there was nothing in the Act about whether the subscribers (i.e. the shareholders) should be independent of the majority shareholder. The company was duly constituted in l aw, the court ruled, and it was not the function of judges to read into the statute limitations they themselves considered expedient. The 1862 Act created limited liability companies as legal persons separate and distinct from the shareholders.In other words, by the terms of the Salomon case, members of a company would not automatically, in their personal capacity, be entitled to the benefits nor would they be liable for the responsibilities or the obligations of the company. It thus had the effect that members' rights and/or obligations were restricted to their share of the profits and capital invested.Significance of the Salomon CaseThe rule in the Salomon case that upon incorporation, a company is generally considered to be a new legal entity separate from its shareholders has continued till these days to be the law in Anglo-Saxon courts, or common law jurisdictions. The case is of particular significance in company law thus: Firstly, it established the canon that when a company acts, it does so in it's own name and right, and not merely as an alias or agent of it's owners.For instance, in the later case of Gas Lighting Improvement Co Ltd v Inland Revenue Commissioners,   Lord Sumner said the following: â€Å"Between the investor, who participates as a shareholder, and the undertaking carried on, the law interposes another person, real though artificial, the company itself, and the business carried on is the business of that company, and the capital employed is its capital and not in either case the business or the capital of the shareholders. Assuming, of course, that the company is duly formed and is not a sham†¦the idea that it is mere machinery for affecting the purposes of the shareholders is a layman's fallacy. It is a figure of speech, which cannot alter the legal aspect of the facts.†Secondly, it established the important doctrine that shareholders under common law are not liable the company's debts beyond their initial capital investm ent, and have no proprietary interest in the property of the company. This has been affirmed in later cases, such as in The King v Portus; ex parte Federated Clerks Union of Australia, where Latham CJ while deciding whether or not employees of a company owned by the Federal Government were not employed by  the Federal Government ruled that: â€Å"The company†¦is a distinct person from its shareholders. The shareholders are not liable to creditors for the debts of the company. The shareholders do not own the property of the company†¦Ã¢â‚¬ Ã¢â‚¬  II Piercing of the veil by Common Law CourtsLifting the veil of incorporation or better still; â€Å"Piercing the corporate veil† means that a court disregards the existence of the corporation because the owners failed to keep one or more corporate requirements and formalities. The lifting or piercing of the corporate veil is more or less a judicial act, hence it's most concise meaning has been given by various judges. S taughton LJ, for example, in Atlas Maritime Co SA v Avalon Maritime Ltd (No 1) defined the term thus: â€Å"To pierce the corporate veil is an expression that I would reserve for treating the rights and liabilities or activities of a company as the rights or liabilities or activities of its shareholders.To lift the corporate veil or look behind it, therefore should mean to have regard to the shareholding in a company for some legal purpose.† Young J, in Pioneer Concrete Services Ltd v Yelnah Pty Ltd, on his part defined the expression â€Å"lifting the corporate veil† thus: â€Å"That although whenever each individual company is formed a separate legal personality is created, courts will on occasions, look behind the legal personality to the real controllers.† The simplest way to summarize the veil principle is that it is the direct opposite of the limited liability concept. Despite the merits of the limited liability concept, there is the problematic that it ca n lead to the problem of over inclusion, to the disadvantage of the creditors. That is to say the concept is over protected by the law.When the veil is lifted, the owners' personal assets are exposed to the litigation, just as if the business had been a sole proprietorship or general partnership. Common law courts have the lassitude or exclusive jurisdiction â€Å"lift† or â€Å"look beyond† the corporate veil at any time they want to examine the operating mechanism behind a company. This wide margin of interference given common law judges has led to the piercing of the corporate veil becoming one of the most litigated issues in corporate law.But it should be worthy of note that a rigid application of the piercing doctrine in common law jurisdictions has been widely criticized as  sacrificing substance for form. Hence, Windeyer J, in the case of Gorton v Federal Commissioner of Taxation, remarked that this approach had led the law into â€Å"unreality and formalism. †As aforementioned, when the judges pierce the veil of incorporation, they accordingly proceed to treat the company's members as if they were the owners of the company's assets and as if they were conducting the companies business in their personal capacities, or the court may attribute rights and/or obligations of the members on to the company. The doctrine is also known as â€Å"disregarding the corporate entity†. In his 1990 article, Fraud, Fairness and Piercing the Corporate Veil, Professor Farrar remarked that the Commonwealth authority on piercing the corporate veil as â€Å"incoherent and unprincipled†.That claim has been earlier backed up by Rogers AJA, a year ago in the case of Briggs v James Hardie & Co Pty thus: â€Å"There is no common, unifying principle, which underlies the occasional decision of the courts to pierce the corporate veil. Although an ad hoc explanation may be offered by a court which so decides, there is no principled approach to be derived from the authorities.†Another scholar in the person of M. Whincop in his own piece: ‘Overcoming Corporate Law: Instrumentalism, Pragmatism and the Separate Legal Entity Concept', argued that the main problem with the Salomon case was not so much the argument for the separate legal entity, but rather the failure by the English House of Lords to give any indication of â€Å"What the courts should consider in applying the separate legal entity concept and the circumstances in which one should refuse to enforce contracts associated with the corporate structure.†

Cassius Domino Effect

Cassius’ Domino Effect The divine lightning that rules our lives has always made us both the protagonist and the victim. In William Shakespeare’s tragedy, Julius Caesar, he focuses on the actions and results in the play that occur in a domino effect, with characters that set forth events that lead to great suffering. In Julius Caesar, Cassius is the tragic figure who contributes to the vision of the conspirators as a whole, but through the â€Å"divine lighting,† matters could not be helped.Cassius’s personality leads to his, and many others, fatal downfall. Cassius’s is seen as the leader of the conspirators, the manipulative master behind the cruel plan. He, with many others, disdain Caesar for his arrogance, yet Cassius encompasses the same exact trait. His arrogance is shown in Act I, when he and Brutus are talking, and Cassius notices the unease in Brutus’ eyes when they believe Caesar is crowned. He says, â€Å"I was born as free as Ca esar,† (1. 2, 104).In this speech Cassius is trying to convey the idea that Brutus is as good as Caesar so that Brutus will be more inclined to join the conspiracy, but Cassius uses the first comparison of Caesar to explain that Caesar is no better than he. His cunning, manipulative nature bleeds through in his very first speech, his arrogance is clearly shown and his motives laid down. Cassius’ jealousy leads to his revulsion of Caesar. Only Caesar’s death being the answer to Cassius’ insecurities. The cunning manipulation Cassius practices affects everybody in the play.Cassius manipulation so purely spoken by Brutus when he proclaims, â€Å"What dangers would you lead me, Cassius/That you would have me seek into myself/ For that which is not in me? †(1. 2, 69-71). Brutus’ jealousy of Caesar had not yet progressed to the level of malevolence, but as Brutus said Cassius spurns him on selfishly to mold him into what benefits him the most. Brut us is troubled at first, unsure what to do, and his odd behavior aggravates Portia, causing her to grieve because of the knowledge she does not know.Once the conspiracy is revealed to her she becomes edgy, and the arrival of Octavius sends her into a fit of stress which ends with her swallowing â€Å"fire. † Caesar’s death is the main source of suffering, but Caesars anguish is not because of his death. His suffering is revealed in the moments before he dies, he utters the most memorable line in history, he cries, â€Å"Et tu Brute? † (3. 1, 85). This is the cause of Caesar’s complete death, the death of not just his body but of his trust.Caesar could handle the betrayal of the other senators, because that is politics, but the betrayal of someone he viewed as a friend, someone he loved, destroyed him. Antony’s speech, causing the most wide spread wave of despair, leads the Romans to exclaim, â€Å"O noble Caesar! / O woeful day! . . . We will be r evenged,† (3. 2, 211-214). Their anger then leads to the suffering of many, even the innocent, as is exampled with the Poet Cinna’s death. The pristine control Cassius prides himself with, slips and turns Cassius into anything but the victor in this war of superiority.After Caesar’s death Brutus becomes the leading face of the conspirators, leaving Cassius without even the pride of that small feat. Brutus becomes the leading face of the conspirators so now Cassius cannot even pride himself with that. When Cassius and Brutus fight, thinking the other has deceived them, Cassius falters, â€Å"Cassius is aweary of the world—/ Hated by the ones he loves, braved by his brother/ . . . / Strike as thou didst at Caesar, for I know/ When thou didst hate him worst, thou I lovedst him better/ Than ever thou lovedst Cassius,† (4. , 106-119). Cassius jealousy still remains, despite Caesar’s death. The feeling of unworthiness still runs deep, he feels like he still can’t compare to Caesar and it is tearing him apart. In the end though, through another misunderstanding, Cassius believes that the battle has been lost and his close friend, Titinius has been captured, he exclaims, â€Å"O coward that I am to live so long/ To see my best friend ta’en before my face! † (5. 3, 36-37). Ironically as Caesar has lost his best friend so has Cassius, which leads to his conflicted death.In the end Cassius is the conductor of his own suffering. It was Frye who wisely proclaimed that the tragic heroes seem the inevitable conductors of power, yet they become the both the instrument and victim of the â€Å"divine lighting. † Cassius is seen as the leader of the conspirators leading him to contribute to the vision of the conspirators as a whole, but through his choices he causes the suffering of many including himself. Revenge is bittersweet.

PMI analysis Essay Example | Topics and Well Written Essays - 250 words

PMI analysis - Essay Example The third positive thing about the presentation is the fact that powerful people seem not to be more assertive, but they are more confident and more optimistic. Negative things about the presentation may include the fact that when we feel powerless, we close ourselves up, wrap up and make ourselves look small or devalue ourselves. This is not proper as it makes us become even more powerless. Instead, we need to strive to gain power. Secondly, sometime after an interview that has made someone manifest himself as a powerful person; we find that the employers say that they do not want to hire such people due to how they presented themselves. It is also negative that a bad car accident can make us our IQ drop and this may affect our capability and ability to reason well. It is interesting from the presentation that we are influenced by our non verbal, our thoughts and our feelings and physiology. The speaker also brings it very interestingly that sometimes our non verbal requires us to fake it until we make it. It is also interesting that, when someone is touching his neck during a presentation, they are only trying to protect themselves and trying to overcome fear. In a nutshell, the presentation shows clearly ways through which someone needs to use body language to help them conquer situations. There is power in the non verbal presentation that make people become either powerful or less

The relevance of personal networks (social contacts) in China and, Essay

The relevance of personal networks (social contacts) in China and, especially, in Germany - Essay Example Personal networks serve as sources of information on business, education, jobs and wage prospects. Hence, personal networks or social contacts remain more valued when they comprise contacts of individuals from a range of diverse networks. This essay presents a qualitative research analysis based on interviews conducted on five Chinese students in Germany. Following an interview with Kenny (Chinesestudent_De_02_Kenny N.d.:1-18), personal networks enable individuals to gain a wider perspective of ideas and thoughts when faced with challenging situations or issues requiring appropriate decision making. In addition, social networks in Germany enabled Kenny to arrange everything for his studies abroad thereby easing the whole process. Chinese students studying in Germany have created a website forum where they interact establish social contacts and receive answers to problems they encounter while in Germany. This forum remains useful as the Chinese in Germany experience similar problems and could obtain useful feedback from their colleagues who have stayed long enough in Germany or had similar experiences. The main difference between personal networks in in China and Germany would be that those in China are honest while those in Germany know more about the world and have exposure to more things. Kenny goes on further to state that social contacts possess lifestyle attitudes which vary in both China and Germany. Social networks also facilitate the discovery of ideas that an individual may have not thought of in advance or missed out. Moreover, certain things an individual could do relies much on the type of social contacts a person has. According to Kenny, establishing personal networks in China remain rather easier than in Germany. More so, he indicates that an individual needs to have personal networks of those people he or she likes and who possess similar

Legal Regulation Essay Example | Topics and Well Written Essays - 1250 words

Legal Regulation - Essay Example In this manner, regulation can be perceived as implementation of policy statements that aim to bring sanity in business by ensuring that there is neutral for all players to benefit (Scherer, 1996).   The State has always regulated companies because it is aware that the safety of the public and their welfare is its priority. If the activities and behaviors of companies or industries are not regulated and reviewed, they can have harmful effects to human health, community structure and financial well being of people. It is plausible to argue that these regulations are put in place with the intention of protecting those people who have set their businesses correctly on the market via acquiring working licenses, inspections and permits that allows them to operate, therefore, the State tries to weed out criminal or undesirable activities that undercut honest industries. The State has always engaged in regulating businesses by stating that efficient and effective business regulation is ne cessary since it propagates situation where the total benefits of some people do not exceed the total costs of others. Government regulations are important since they aim to achieve various objectives. If businesses are not regulated, then there will high standards of malpractices whereby the consumer will be exploited and deprived of his rights. Because of market failures, it is necessary for the government to control and regulate the behavior of firms since market failures can easily lead to market monopoly whereby the market.

Vietnam War Essay Example | Topics and Well Written Essays - 2000 words

Vietnam War - Essay Example In U.S. eyes, the Vietnamese were a passive and uninformed people, totally unready for self government" (Herring, 13). A survey of New York Times articles published during the First Indochina War revealed that the U.S. foreign policy analysis, media and public overwhelmingly concentrated on the French perspective of the conflict. Little attention was given to the Vietminh perspective or to the perspective of the French backed government of South Vietnam. This viewpoint continued until 1949 when China's civil war ended and the Communist took control of China. Shortly after taking control Mao Zedong, the Communist leader acknowledged the Democratic Republic of Vietnam (DRV) and the Soviet Union quickly followed suit. After that, the U.S. media placed a greater emphasis on Cold War rhetoric when dealing with Vietnam. As noted, the Cold War mindset permeated much of American culture during this time period; "it was an age of ideological consensus, and this was true above all in foreign p olicy" (Hallin, 50). At the conclusion of the First Indochina War, the U.S. ... From 1957-1961 the U.S. attention shifted heavily on Vietnam's fate in relation to the turmoil in Laos and Cambodi as well as to the Soviet threat. This perception dominated the public opinion, media and U.S. foreign policy well into President John F. Kennedy's Administration. THE VIETNAM WAR (1955-1975): ANALYSIS OF EVENTS On August 5, 1964, Congress considered the Southeast Asia Resolution, commonly called the "Gulf of Tonkin Resolution" (Johnson, 118). After two days of debate it passed the Senate by a vote of 88-2 and the House by a resounding 416-0 (Johnson, 118). It was a resolution to deliberately allow the United States a broad hand in protecting peace and security in Southeast Asia. A second section asserted that "peace and security in southeast Asia" was vital to American national security and therefore the president, acting in accord with the Charter of the United Nations and as a member of the South East Asia Treaty Organization (SEATO), would "take all necessary steps, including the use of armed force," to assist member states of SEATO "in defense of [their] freedom" (Young, 109). Finally, the resolution would expire when the president determined "peace and security had returned to the area" (Young, 109). It could also be terminated by a subsequent congressional resolution. On March 8, 1965, 3,500 Marines landed at Da Nang. In May the first United States Army units arrived (Westmoreland, 124). With air attacks against both North and South Vietnam being launched from bases in the South, airfields were a logical target for forces from the National Liberation Front, the Communist guerrillas fighting against the South Vietnamese, and no one placed much confidence in the protection from the forces of the Army of the Republic